For Mylk Labs founder and CEO Grace Cheng, oatmeal is a way of life. Launched in January 2018 and 100% self-funded, the food brand only sells five core flavors: Almond Pink Salt, Blueberry Maple, Coconut Cinnamon, Apple Cinnamon, and Strawberry Vanilla. In what feels like this current era of DTC malaise, it’s wildly refreshing to hear Cheng say that Mylk Labs has never set out to “disrupt” the oatmeal scene or try to overpromise anything in the health food space. After five years, the humble brand remains true to its simple mission to provide quick, easy, healthy, affordable, and delicious oatmeal. “I know that oatmeal isn’t the sexiest thing out there,” says Cheng with a laugh. “However, amid my crazy life of modeling, business school, and traveling, oatmeal was the one constant that got me through my busiest years.”
